Marketing for
European Growth
B2B regional marketing built with a genuine feel for local markets. I connect international companies to DACH, UK, and wider European audiences through marketing that feels authentic.
Great marketing doesn't automatically travel well.
What works in one market doesn't always work in another. Fieldwerk helps international companies adapt their marketing to local buyers, cultures, and market realities – without losing what makes their brand distinctive.
One regional partner for your stage of growth
First Steps into the region
You have a proven product at home, and taking it into Europe is the next step. I help you adapt your messaging for local buyers, get your initial campaigns running, and help you establish trust in your new market.
- Adapt core messaging for European buyers
- Map out GTM strategy and run initial entry campaigns
- Equip first sales reps with local materials
Expanding across European borders
You’re established in your first European market and looking to expand further. I help you adapt what’s working, navigate cross-border differences, and roll out into new countries smoothly.
- Build an efficient strategy for new European territories
- Localise core campaign materials to fit target audiences
- Coordinate local events and partner channel initiatives
Already established
You’re active in several European markets, and keeping your regional marketing connected is the main focus. I step in to lead and align your European plans, direct campaign execution, and support your regional sales team.
- Set regional marketing strategy, priorities, and direction
- Lead multi-market campaigns and coordinate local execution
- Align marketing, sales, and leadership around growth goals
A snapshot of regional impact
Growth in sales opportunities through localised campaigns rolled out across DACH
Regional revenue influenced through tech partner marketing programmes across Europe and the Middle East
Increase in qualified leads through collaborative funnel and campaign optimisation
Do you need a tailored approach?
Whether you're looking for focused project support or need fractional regional leadership, let’s find the right model for your growth stage.
Hi, I'm Franzi!
Your Regional Marketing Partner
I've spent 6+ years leading regional marketing across DACH, the UK and wider Europe for international tech and market intelligence companies.
My professional journey has taken me from a small village in Bavaria to London and now Abu Dhabi, giving me a solid understanding of the cultural details, local buyer behaviour, and regional nuances – and why these details matter.
I founded Fieldwerk to bring my expertise from years in the field to international companies looking to grow in Europe. You work directly with me – I lead, advise, or roll up my sleeves depending on what your business needs. You get senior experience, local market knowledge, and a personal approach without the full-time overhead.
A safe pair of hands for European markets
Senior expertise
A background that spans strategy, hands-on field marketing, and direct collaboration with executive teams and strategic partners
Bringing senior-level expertise into your team without the need for a full-time hire
International perspective
Experienced working with global teams across Europe, US, the Middle East, and Asia
Connecting global ambition directly to regional impact
Local insight
Native German, fluent English, with a deep understanding of UK & European cultures and markets
Helping you connect with your local audiences
Brands I've worked with
Marketing initiatives
From previous partner and in-house work
DACH Market Entry for Mintel Store
Directed the complete DACH launch of Mintel Store Deutschland, bringing global market research reports to a German-speaking audience. Led cross-functional platform build with engineering, executed targeted GTM strategies, and drove continuous traffic and CRO
Tech Partner Revenue Programme
Built campaign-in-a-box partner marketing framework and executed joint campaigns with strategic ISV and ecosystem partners, aligning cross-functional teams to grow brand presence and generate qualified multi-million dollar joint pipeline across EMEA markets
Demand Funnel Optimisation
Optimised digital touchpoints and nurture sequences specifically tailored to local buyers, sharply boosting lead quality and driving higher-value deals into the regional sales pipeline
European Marketing in Action
Here is what regional adaptation looks like in practice – from localised web launches in DACH and executive field events with global tech partners, to enterprise customer stories across Benelux and the UK.
Let's Talk
Ready to grow
in Europe?
Tell me where you are in the journey and we'll find the best way to support your growth.
Start the conversation